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MEDIA TRAINING — EFFECTIVELY WORKING WITH THE MEDIA

"It was so much more practical than I expected. I was able to actually use it the moment I got back."
- Economic development officer

"Very relaxed, non-threatening environment."
- Cranberry marsh owner

Sometimes, media attention is just what an organization wants to help publicize good news. At other times, media coverage is simply unavoidable because of a negative situation beyond a company’s control. Knowing how to effectively work with the media in both situations is important, and many companies and organizations throughout Wisconsin and other parts of the country have turned to Zeppos & Associates for customized media training programs.

Zeppos & Associates regularly holds training sessions for groups ranging in size from one person to more than 20. We have trained individuals to prepare for specific upcoming media interviews as well as provided general media training to many organizations that work with the media on an ongoing basis.

Our media-savvy professionals, several of whom are former reporters, have helped to train company spokespeople for interviews with media outlets throughout Wisconsin, including Milwaukee, Madison, Green Bay, Wausau, Eau Claire and various other cities. In addition, we have trained spokespeople for interviews with national media outlets, including: 48 Hours, Dateline NBC, Court TV, 20/20, CNN Headline News, ABC World News Tonight, the New York Times, USA Today, Time, Forbes and others.

Read our media training case histories.

View more comments from past participants.

Download our media training brochure.



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