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Effort to Build Job-Creating Downtown Hotel Gains National Recognition for Innovation and Creativity

Zeppos and Associates Receive PRSA Silver Award MILWAUKEE - Zeppos & Associates Inc. received the prestigious national Silver Anvil Award from the Public Relations Society of America (PRSA). The Silver Anvil, which recognizes outstanding achievement in strategic public relations planning and implementation, was presented during the Silver Anvil Awards Ceremony held June 7 in New York City.

Evan Zeppos, APR, president of the firm, and Brenna Kriviskey Sadler, APR, a vice president, received the 2012 Silver Anvil Award in the category of Public Affairs - Business for work to help a Milwaukee developer gain public support and secure approval to build a $50 million, job-creating Marriott hotel on the site of five mostly vacant, long-neglected Downtown buildings. The Zeppos & Associates team developed and executed a high-energy public affairs effort combining grassroots organizing, lobbying, public hearing strategy, media relations and Internet/social media tools to achieve a decisive win. The effort saw the mayor, high-ranking officials, talk radio, news media, influential third parties and others aggressively champion the cause, propelling the hotel to final approval. Construction is currently under way.

"I am continually impressed with the quality of work coming out of our profession, whether it is multiple winners from one of the large international PR firms or a single winner from a small non-profit with a limited budget and no outside assistance. Silver Anvil winners are making a difference in our world, in terms of creating awareness, generating sales, reinforcing a brand or furthering an organization’s objectives," said James J. Roop, APR, Fellow PRSA, 2012 Awards and Honors Committee chair and president of Roop & Co., Cleveland, Ohio. "The Silver Anvils continue to recognize the best practices in our field."

The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in various categories. The Silver Anvil program is more than 60 years old, and Zeppos & Associates was the only Wisconsin firm to win a Silver Anvil in this year’s competition.