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Case Histories

TRADE MEDIA RELATIONS

Peltz – Waste Expo 2002

When the chief operating officer of The Peltz Group, Inc. wanted to make a presentation at Waste Expo 2002, the largest trade show serving the solid waste and recycling market, he asked Zeppos & Associates to help develop and submit a presentation proposal. Due in part to our firm's efforts, he was selected to be part of a panel presentation about current trends in paper recycling. The chief operating officer's participation in the panel provided a continued opportunity to position The Peltz Group and its people as leaders in the recycling industry. Zeppos & Associates developed customized pitch letters and contacted recycling and waste management trade publications to let them know about the presentation and the topics the COO would cover. The successful effort resulted in several articles in publications including Waste News, Official Board Markets, Waste Age and Recycling Today.




Quarles & Brady Native American Summer Associate Program

The Phoenix office of the national law firm Quarles & Brady LLP has a unique summer associate program where it partners with a local Indian reservation. Students in the program spend half of their time at the law firm and the other half in the legal department of the tribe. The law firm turned to Zeppos & Associates to help promote the program to specific Indian trade publications. Zeppos & Associates researched the program, crafted an informative pitch letter describing the associate program and how it benefits both the law firm and the reservation, and gathered supporting materials to submit to the publication. The end result was a feature article in Indian Country Today.








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