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Case Histories

MEDIA RELATIONS

SAB/Miller Announcement

When Miller Brewing Company announced its union with South African Breweries, it asked the team at Zeppos & Associates to work with the brewer's national agency to help stage and inform key audiences of this major announcement. The team at Zeppos & Associates worked to coordinate Milwaukee media outreach and, in conjunction with the national agency, organized a news conference to introduce the new CEO; drafted message points; managed an on-site media center to answer inquiries regarding the sale; and various other activities. Through extensive employee preparation, careful message development and strategic planning, SABMiller was able to successfully deliver its message, while responding to the media's questions. The campaign generated extensive positive print and broadcast coverage of the merger locally and throughout the United States, while highlighting Miller Brewing Company's dedication to its heritage and longstanding tradition in Milwaukee.




Q&B New Managing Partner

When the law firm of Quarles & Brady LLP created the position of Milwaukee managing partner and promoted one of its top female attorneys to fill the role, it called upon Zeppos & Associates to help publicize the landmark event. The attorney was the first woman to hold such a leadership position among the city's top five law firms, and Quarles & Brady sought positive publicity not only of the appointment, but also of the law firm's continued growth and the new Milwaukee managing partner's outstanding legal career and qualifications. Working closely with the attorney and the firm's marketing team, Zeppos & Associates developed targeted pitches for local business publications important to Quarles & Brady and its clients. The pitch was well-received, and the announcement garnered positive treatment - including large color photographs and extended interviews - in some of Milwaukee's best-read business papers.

Click here to read the article that appeared in the Small Business Times about the promotion.








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