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Miller Free Rides®

Milwaukee County Transit System buses promote the Miller Free Rides® program, which provides free bus service on New Year
For many years, Miller Brewing Company has teamed up with public transit service providers to offer free bus rides on St. Patrick's Day and New Year's Eve. Zeppos & Associates helps spread the word about Miller Free Rides® through news conferences, media interviews, advertisements, Web site postings, bus signs, electronic billboards and banners. The community service program provides free public transportation on these popular holidays and has gained the support of law enforcement, state public safety agencies and community agencies in Milwaukee, Madison and Minneapolis. The slogan "Ride the bus on us®" has encouraged many revelers to take advantage of the free rides and has nearly doubled bus ridership in many communities. To date, more than 330,000 people have taken advantage of the free service on New Year's Eve alone.

Kohl's Department Stores

When Kohl's Department Stores wanted to give back to its hometown community in celebration of its 40th anniversary, Zeppos & Associates coordinated the donation of almost 40,000 books to kindergartners in public and private schools in Southeastern Wisconsin. Thousands of books were sent to school districts in eight different Southeast Wisconsin counties, and at more than 10 schools, the books were hand-delivered along with special appearances from costumed characters featured in the book. The donation was a huge success and reinforced the idea that "reading is an adventure" for thousands of young children and positioned Kohl's as an involved corporate citizen.

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