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AWARDS & ACCOMPLISHMENTS

2004 | 2003 |2002 | 2001 | 2000

2004

PRSA PARAGON AWARDS

Zeppos & Associates was presented with seven Paragon Awards from the Southeastern Wisconsin Chapter of the Public Relations Society of America for public relations efforts in 2004. To learn more about these award-winning projects, click here.

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AWC WISCONSIN COMMUNICATORS AWARDS

Zeppos & Associates team members accepted an Award of Merit from the Association for Women in Communications in the Special, One-Time Print Communication category for their work on the 2004 Bradley Center Report to the Community. As the first report of its kind for Milwaukee's No. 1 downtown entertainment destination, the document contained the Bradley Center's annual fiscal information and highlighted the facility's recent achievements.

Zeppos & Associates was responsible for drafting and designing the report, as were drafting letters tailored to key audiences and a news release to strategically release the report to the community and media. Zeppos & Associates also conducted training to assist spokespeople in handling media interviews regarding the report.

The end result was an easy-to-read report, the contents of which received positive media coverage. Coverage included a cover story and color photos on the front page of Milwaukee's leading business newspaper, a story in the state's largest daily newspaper, a leading story on a local 10:00 p.m. television newscast, and other print and online publicity. Total publicity value was approximately $15,440 and resulted in nearly 350,000 impressions.

To view a pdf version of the report, click here.

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2003

PRSA PARAGON AWARDS

Racine's Vote for Cleaner Energy
Zeppos & Associates earned an Award of Excellence in the category of Public Affairs for its work with Responsible Energy for Southeastern Wisconsin's Tomorrow (RESET), a group opposing a power plant expansion on the shores of Lake Michigan. As the Racine City Council prepared to voice its opinion on the proposal, RESET turned to Zeppos & Associates to help demonstrate broad opposition to the expansion and secure a "no" vote. Zeppos & Associates developed and executed a multifaceted, strategic public affairs plan that included grassroots organizing, media outreach, targeted communications and more. The effort's centerpiece was the high-profile March for Cleaner Energy, in which business and environmental leaders led more than 200 citizens through the streets of Racine to the City Hall hearing. The effort was a success, with opponents dominating both City Council discussion and media coverage. Most importantly, the Council voted 11-3 against the expansion.

The combined efforts of RESET and Zeppos & Associates resulted in more than $100,000 in publicity coverage with many Wisconsin daily papers covering the event, as well as local TV and the Chicago Tribune.

Live: from Wisconsin's Cranberry Harvest
An Award of Merit was presented to team members for their work on the 2003 Wisconsin cranberry harvest. The firm assisted the Wisconsin State Cranberry Growers Association (WSCGA) by coordinating media relations around the state. Because Wisconsin TV stations often find traveling to the remote harvest location a challenge, Zeppos & Associates worked to develop satellite interview opportunities to bring the harvest to the TV stations. Seven satellite interviews featuring three different cranberry growers or industry representatives were broadcast to more than 178,000 viewers throughout the state.

The efforts also resulted in substantial print coverage that included Reader's Digest and television stories in Illinois, Iowa, Minnesota, Kansas and beyond.

ASSOCIATION FOR WOMEN IN COMMUNICATIONS AWARDS

Zeppos & Associates team members accepted a First Place Award from the Association for Women in Communications in the Special Event/Special Promotion-Corporate category for their work on the 2003 Bead&Button Show, held in Downtown Milwaukee. The firm was responsible for creating a buzz around the show to generate media coverage and increase attendance. Zeppos & Associates arranged for both live and in-studio interviews with local TV stations as well as regional print coverage and photo features.

The end result was a 44 percent increase in attendance from the previous year and more than $86,000 in publicity coverage.

PUBLISHED ARTICLE

An article about public relations serving as litigation support, written by Zeppos & Associates, President Evan N. Zeppos, APR, recently appeared in The Wisconsin Law Journal. Zeppos provides suggestions on how public relations and legal counsel can work together to best serve the client, including planning ahead, designating a spokesperson, developing key messages, knowing how the media works, controlling the story, and always telling the truth.

A WINNING TEAM

Zeppos & Associates was recognized as one of the Top 10 Small Businesses of the Year for 2003 by the Waukesha Area Chamber of Commerce. The annual awards program recognizes businesses that are headquartered in southeastern Wisconsin and meet certain criteria. The businesses must have experienced growth, display a good history of employee relations and show a commitment to good business practices and service to the community.

Click here to read the article that appeared in the Small Business Times about the award.

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2002

Zeppos & Associates’ work has captured awards from both the Southeastern Wisconsin chapter of the Public Relations Society of America (PRSA) and the Association of Women in Communications (AWC). The organizations honored the team for projects undertaken in 2002.

PRSA PARAGON AWARDS
Zeppos & Associates team members accepted an Excellence Award for their work on Miller Brewing Company’s promotional activities surrounding the 2002 All-Star Game at Miller Park. The firm was involved with creating excitement for Milwaukee’s hometown brew and other Miller events surrounding the baseball game, as well as coordinating and promoting special appearances by former baseball legends and Hall of Famers, such as Rollie Fingers, Brooks Robinson and Steve Garvey.

Zeppos & Associates received an Award of Merit for its work on the 2002 New Year’s Eve Miller Free Rides® program. The firm helped publicize this community service program, as well as coordinated the logistics of the free bus service.

An Award of Merit was also presented to team members for their involvement with the sale of Prescott’s Supermarkets to Roundy’s, the state’s largest grocery store chain. The firm was involved with developing a strategic communications plan for West Bend-based Prescott’s Supermarket stores as it announced the sale of seven stores and a bakery in three cities. Zeppos & Associates effectively communicated this important announcement to employees, local media, vendors and suppliers, as well as community leaders within West Bend, Fond du Lac and Oshkosh.

AWC WISCONSIN COMMUNICATORS AWARDS
Zeppos & Associates team members accepted an Excellence Award for their work on Krispy Kreme’s Brookfield Store Opening, the second Krispy Kreme in Wisconsin. The firm was involved with creating excitement for the Brookfield store among neighboring businesses and community leaders, as well as planning the groundbreaking, kick-off party, VIP party, store opening celebration and other media communications.

The firm also received an Excellence Award for its work on the Miller Brewing Company “Partners in Excellence” award program. The firm handled media relations surrounding the 39 winning companies, including drafting news releases and following up with media to attend dozens of media events throughout the United States.

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2001

AWC WISCONSIN COMMUNICATORS AWARD
Zeppos & Associates team members accepted an Excellence Award for their work on an interactive media kit for Miller Brewing Company’s Visitor Center. The firm wrote fact sheets, designed the kit and coordinated the production of the virtual tour CD. The kit was distributed to media throughout the state and resulted in increased statewide coverage of the Visitor Center, as well as increased media interest.

PRSA PARAGON AWARDS
Zeppos & Associates team members accepted a Merit Award in the special events category for work on the grand opening of Wisconsin’s first Krispy Kreme store. Before the store’s opening, the firm directed the delivery of thousands of doughnuts to businesses, organizations and media throughout metro Milwaukee to create a buzz for the famous treats. In addition, a special VIP party was held and promotions and give-aways aired on many Milwaukee radio stations to help in creating the doughnut frenzy. All of the efforts were successful in getting thousands of people to flock to the store in search of a taste of Krispy Kreme Doughnuts. Lines of hungry customers formed outside the door from as early as 3:45 a.m. until 11 p.m. during the store’s first full day of operation. The West Allis opening was one of the top 10 Krispy Kreme store openings nationally to date.

The firm also received a Merit Award in the miscellaneous category for media relations effort with the Milwaukee Journal Sentinel and Green Bay Press-Gazette. A series of story ideas, sparked by the North Shore Bank president’s appointment to a prestigious advisory panel for the Federal Reserve Board, sought to go beyond the typical news release. Leveraging a series of historic interest rate cuts, the pitches offered interviews with the bank president as a local Federal expert. The pitch resulted in major articles and photos in two of the state’s largest daily newspapers.

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2000

PARAGON AWARDS
Zeppos & Associates team members accepted an Excellence Award for a special event encouraging fans to sign their names to an 18-ton piece of steel that would become the last and highest piece placed atop Miller Park's retractable roof. The event, held on behalf of the Southeast Wisconsin Professional Baseball Park District and the Miller Park workers, drew more than 5,000 people from throughout the state, collected more than two tons of food for America's Second Harvest of Wisconsin, and was covered by media statewide.

The firm also accepted a Merit Award in public affairs for work on the Milwaukee Public Schools (MPS) Neighborhood Schools Initiative, a reform effort aimed at strengthening city schools and reducing busing. The campaign involved a series of strategic communications efforts and earned-media tactics.

A Zeppos & Associates team member accepted a Merit Award for the Safe & Sound annual report. The firm wrote, designed and coordinated printing and distribution of the report, which communicates the nonprofit, anti-crime organization's progress, financial position and key accomplishments to elected officials, business and community leaders and others.

AWC WISCONSIN COMMUNICATORS AWARD
Zeppos & Associates team members earned a Merit Award for the Safe & Sound newsletter. The firm drafted, designed and coordinated printing and distribution of the periodic, two-color publication.

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